Launching 2026 · Kickstarter / MNG-001

Focus without a screen.
And end with a warm tone.

minagi is a fully mechanical deep-work timer. Wind the brass dial, set it down, and work. At zero, a tuned brass singing bowl sounds one warm tone, not a notification.

How it works →
Edition 01 · 500 pieces · Walnut / Brass

Images are indicative impressions, not the final product.

Most focus tools add technology. minagi takes it away. + Less, but sharper + 凪 · 2026 + Edition 01 of 500 + No screen · No app · No notification +
The problem

The timer that distracts you is the timer on your phone.

You reach for a focus app and get pulled in by the same screen that caused the distraction. Premium, screenless focus objects barely exist. minagi is a beautiful, tangible thing that marks a block of deep work, without your phone, without glow, without a single notification.

Three movements. No menus.

The ritual
A hand turning the brass dial
The ritual · turn and release
01

Wind

Turn the brass dial to your focus block: 5, 15, 30 or 45 minutes.

02

Focus

The position of the dial is the display. No screen lights up; the movement simply runs.

03

One tone

At zero, a soft hammer strikes the brass bowl. One warm, tuned tone, then quiet returns.

In the media

One warm tone. Then the quiet returns.

A tuned brass bowl, struck once.

Sound & stillness

Sound you can feel.

The singing bowl inside produces rich, resonant tones and gentle vibrations that people find calming and grounding. You can use it during deep work, meditation, relaxation, and bedtime routines to help create a sense of focus and tranquility.

Fully mechanical. Built to be repaired.

Inside
The minagi in motion · indicative impression

No screen, no PCB, no battery required. Independent modules for maximum repairability.

01

Brass singing bowl

Solid brass, tuned to 440–480 Hz. A soft-hammer striker gives a warm, resonant tone.

02

Mechanical movement

The dial winds a classic clockwork movement that drives the timer. Runs without power.

03

Striker mechanism

At the end of the block, the movement releases a hammer that strikes the bowl. One clear tone, no buzzer.

04

Minute scale

The position of the brass knob shows the remaining time. The disc is the display.

On focus

Simplicity is the ultimate sophistication.

Leonardo da Vinci
Made of

Walnut and brass. Nothing to charge.

Datasheet · MNG-001 · Rev. 2026.0

minagi — walnut cube with brass singing bowl and dial
Material datasheet MNG-001
Body
Solid walnut · 10 × 10 × 10 cm · ~900 g
Bowl
Solid brass · tuned 440–480 Hz
Dial
Knurled brass · minute scale
Movement
Spring-driven clockwork · no battery
Timer
5 · 15 · 30 · 45 minutes
Display
The dial. No screen, no LEDs.
Repairable
Modular · bowl, striker and movement serviceable
Power
None. Ever.
Not
No plastic, no app, no account.
For whom

A desk object for people who'd rather think.

Different desks, the same moment: a tactile cue that says — now I disappear for a while.

Moments with minagi.

Lookbook
At a design desk with colour swatches
Beside a tea ritual and a plant
On a desk with a notebook and coffee
  1. 01

    Deep work

    30 · 45 min

    Focused work, full attention.

  2. 02

    Micro-break

    5 min

    A short pause, without your phone.

  3. 03

    Breathing

    5 · 10 min

    Sit quietly, or simply breathe.

  4. 04

    Meditation

    closing tone

    A soft tone to end the session.

  5. 05

    Study sprint

    study block

    For students marking off a block of focus.

凪
凪 · nagi

The stillness when the wind drops.

nagi (凪) is the Japanese word for the calm that settles over water when the wind dies down. Quiet, precise, mechanical.

Machine and craft, working toward the same quiet. The intelligence is in the design, never on your desk.

Who's behind it

minagi is the first product of a live experiment.

It comes from a public experiment by two experienced digital entrepreneurs. Their question is simple and uncomfortable: can AI co-found and run a company? The humans set the direction, the AI does the work. minagi is the tangible proof: a physical product, guided by AI from market research to design, made to be held.

Geert-Jan Smits
Geert-Jan Smits
Co-founder

Experienced e-commerce entrepreneur and startup investor. Believes in the power of AI, combined with pragmatism, nerve and a bit of bravado.

Jurriën Kerstholt
Jurriën Kerstholt
Co-founder

Led the e-commerce agency De Nieuwe Zaak for twenty years. Convinced of what AI can do, and curious where the limit is. Time to find it.

The human decides, the AI executes. The whole experiment runs in the open.

Launch pricing

Be among the first 500.

Pledging opens the day the Kickstarter goes live. The first 200 backers get the early-bird price.

Save €30 · first 200
Early bird
€99

The full minagi at launch price.

Retail price
€129

The full mechanical focus timer.

Pledging opens when the Kickstarter goes live. Leave your email and you'll get the early-bird link on day one: first 200 backers, €99.

Edition 01 is limited to 500 pieces. Estimated delivery and the full reward ladder are confirmed at launch.

Good to know.

Questions

None. The position of the brass dial shows the remaining time; the disc is the display. No screen, no LEDs, no printed text.

A mechanical movement releases a soft hammer that strikes a solid brass singing bowl tuned to 440–480 Hz. One warm tone, no buzzer.

Four marked blocks: 5, 15, 30 and 45 minutes. Turn the dial and let it run.

No. minagi is fully mechanical and autonomous: no app, no subscription, no battery.

Yes. The bowl, movement and striker are independent modules designed for repairability and a long life.

minagi launches on Kickstarter in 2026. Follow the pre-launch page; delivery dates are confirmed at launch.